Agency: Widarto Impact
Director of Design & Strategy: Eko Widarto
Creative Director: Renjana Qudsi Mawlana Wirabhumi
Art Director: Galuh Aksarahina Ardhana Reswari
Senior Graphic Designer: Jalu Linuwih Muhammad
Project Type: Produced
Client: JOOS STOP!
Product Launch Location: Asia
Packaging Contents: Juice
Packaging Substrate / Materials: Glass bottle, Ceramic Bottle
Printing Process: Screen printing, flexography
Joos Stop is a new startup for juice drink products. In Asia in particular, we meet very many juice businesses in every country. But the thing is, it’s hard to remember one of them. This certainly affects the value of the existence of the brand, which in the long run affects the life span of the brand.
Clients want to have a juice brand with a strong identity, marked, easy to remember from symbols and names, fun, encouraging and can be accepted by all countries.
We give the name JOOS STOP which is taken from the mention of the word JUICE. It looks fun and is different from other juice brands. JOOS also has the word JOS which means great. Which if combined means; stop, enjoy the sensation of our great juice.
In the logo, we make the dripping juice symbol as a STOP sentence representation of an exclamation point (!). This is a symbol that is easy to accept, easy to associate, pleases, attracts the eye, represents the business category, vision and is certainly easily applied to various brand communications.
In the packaging design, we chose the type of glass bottle design that can be reused, cone upwards according to the logo character, and easily recycled. This is in line with the vision of reducing the packaging plastic waste that pollutes the earth. With JOOSSTOP which is beneficial for increasing body immunity, all brand identities are increasingly relevant and ready to be presented to all people of the world.
The logo is main core of brand identity & communication visual. Without additional visuals, the packaging is well communicated.