Agency: Blackmoon Studio
Creative Partner: John Hughes
Creative Partner: James Diaz
Managing Partner: Grace Ng
Project Type: Concept
Packaging Contents: Nut milk
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing with Spot Varnish
Lighten Up Co. is a conceptual brand to give a light-hearted alternative to consumers who are struggling with cow’s milk that makes them feel heavy and bloated. Lighten Up Co. is a range of all-natural, nut milks that is light and friendly to the stomach.
The “nut” hot air balloons become the metaphor for lightness, disrupting the functional category with a single-minded and emotional approach.