Mandarin Oriental – MO Wine

Agency: DAf
Designer: Bruno Canales
Location: Chile
Project Type: Produced
Client: Mandarin Oriental, Santiago
Product Launch Location: Chile
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Foil stamping and selected embossing

Mandarin Oriental, Santiago is the only hotel in the international group of luxury hotels to have a signature wine. Named MO and made by the team at renowned Chilean winery Lapostolle, the brand’s creation was conceived of as part of the PR campaign developed by DAf, the creative agency behind the group’s expansion into the Latin American region.

DAf designed packaging for both products in the MO range, Carmenère and Blanc, which are available exclusively for guests or for purchase at the hotel premises.

What’s Unique?
DAf’s sleek, slender label and minimalist packaging design highlights MO’s bottle and alludes to an origami folding illustration, representing the unfolding of each detail behind the hotel’s philosophy of service.