Thanks to the advertising cliche, we get used to think that all the cows are black and white. But there are a lot of cow breeds. They have different colors – and fat content in the milk they produce is also different. Each type has its special taste and health benefits.
We create Milky Mood, the first milk package that reflects the variety of cows and fat percentage of their milk. The color-coding helps to navigate in product portfolio and levels up the product perception.