Vladbeef

Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Meat
Packaging Substrate / Materials: Plastic, paper

About the project
The company Vladimirskyi Standard Meat Processing Plant is a large manufacturer of semi-finished meat products and sausages of different price segments.

Today, its products are represented in the largest networks of federal significance: Magnit, Globus, Dixy, Atak, Pyaterochka, SPAR, Lenta.

Task
The Vladimirskyi Standard is a high-tech enterprise in the Vladimir Region with a modern and well-organized logistics service (which allows you to deliver fresh products to the network) and high-performance foreign equipment (which allows you to carefully monitor product quality). The vast geography of deliveries and a portfolio of four meat brands make him a major player at the meat market.
We were commissioned to expand the brand portfolio and create the fifth brand – meat steaks and semi-finished marbled beef under Vladbeef brand.

Decision
Own livestock, quality control at all stages of production and own farming in the Vladimir region – all these factors allowed creating a brand of premium meat delicacies and crowding out large federal players.

The logo design uses corporate red color and diamond shape as successive elements associated with the mother brand. This allowed both a visually harmonious continuation of the brand portfolio and the introduction of a new product to the consumers. In the center of the logo, a goby of the Black Angus breed flaunts as a base-forming character and a key figure of products made from 100% meat of this breed.

The general concept is made in muted, dark colors with the addition of an imitation of a metal texture. The key message “Of 100% marbled beef” was issued separately, further emphasizing the belonging of the product to the highest meat category (especially dumplings). A short story about the production is framed in the form of a brief informative tablet, supported by the signature of the technologist, which is also a powerful driver for involvement in the purchase (being a personal, not an abstract guarantee of quality).