Design: Pica Packaging Design Lab.
Location: China
Project Type: Produced
Client: CEFC China
Product Launch Location: Global
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass bottle

Wine label, perfume, stamp and cigarette case, they all have little space for designers to perform, which needs detailed control over creation and composition.

The traditions of wine place every information on a proper position on the piece of sheet. But to Pica Lab’s view, sometimes breaking the rules would make the label more romantic.

CEFC Wine is the limited edition for CEFC internal supplies. Pica Lab breaks the rules both in the old world and the new world, arranging typography and illustration, creating a storytelling visual, which makes the packaging not only a gift for CEFC business partners but also a good media for its corporation culture.