Design: Sneha Agarwal
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Authentic Spices
Packaging Substrate / Materials: Glass bottle, Silicon, Wood, Paper
Printing Process: Digital printing
A spice range for promoting healthy and qualitative spices in a natural and traditional way. Kerala spices give you a range of exotic spices that has a strong connection to its origin, Kerala India.
Through the beautifully designed glasses, the customer is encouraged to reuse the glass jars. Nutmeg, Nutmace, Bayleaf, Cinnamon, Clove and Star anise are the six exotic spices packed in these spice safe jars.
The label graphics are inspired by the traditional rangoli of Kerala which is regionally called as ‘Kolam’ and to make it user friendly the spices are illustrated which makes it interactive and self-explanatory.
The design focuses on giving the customer the essence of Kerala and keeping the aroma of the spices intact, these spices are grown in Kerala itself. The idea is to encourage the use of authentic spices for cooking, experience the real taste of Indian food and also promote these exotic spices from Kerala.
The packaging graphics make it a unique design as it gives the essence of Kerala and the spices. The Glass jar can be reused or refilled again as is airtight and safe for spice storage.