Ahmed Tea Minimalism

Design: Menna Hesham
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences & Arts (MSA University)
Tutor: Prof. Dr. Tarek Salah, Dr. Ahmed Mohamed Attia, TA. Menna Zakria, TA. Shaimaa Sherbeny
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Lithography Printing

Ahmed Tea is a tea brand based in London in 1986, the brand continued to develop throughout the years that it is now one of the top 5 international tea brands that known for the quality of its teas across the globe, and this must be reflected on their packages by having a modern taste and to be up to date regarding the visual aspect of their packages, to meet their target audience expectations that have been positively increasing throughout the years.

This project shows out the process for the design stages of getting the minimalist design for each package, each process consists of 5 stages to reach out the final minimalist design, and each stage plays a role in decreasing the objects, colors, illustrations regarding the design step by step to have fewer materials and reach out the final minimalist design.

What’s Unique?
I’ve used minimalism style which is the new trend in packaging nowadays to be up to date and to have fewer materials used in product packaging; to lower the cost of packaging, and to stand out on the shelves from the rest competitors by simple and appealing product designs.