Chitale Bakarwadi – Travel Pack

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Design: Durva Gaikwad
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Snacks, munchies
Packaging Substrate / Materials: Paper Tube, Plastic tray
Printing Process: Digital Printing

Chitale Bandhu Mithaiwale is an Indian brand based in Pune city which manufactures snacks, quick bites, sweets, dairy products. A brand which is been serving its customers for the last 75 years and every Indian savouring its taste and acknowledging its originality and consistency. Bakarwadi is one of the most sold products by The Chitale group for its perfect commingling of spice with a crunch making it a famous Indian snack. Chitale Bandhu’s Bakarwadi is an ideal snack preferred with a cup of steaming tea by its customers.

This new design gives people a chance to carry their favourite snack while traveling. It is a compact packaging consisting of enough quantity while traveling. A transparent airtight cap is provided for the consumer to make sure what their food looks like and verify its quality at least by looking at it.

The outer box is a paper tube made by recycling the papers with a plastic tray inside reducing plastic usage compared to the current packaging of the product. The inner tray helps to retain the shape of every piece of Bakarwadi and to avoid any damage to it.

The bright colours are used for the packaging so that the packaging stands out among other products. The illustrations of the skyline of historic monuments in Pune are illustrated giving the packaging identity of Pune-place where Chitale was first established.

What’s Unique?
This packaging works as a travel pack giving the costumers an opportunity to carry their favourite munchies on their way with no need to empty the packet into a smaller container for the journey as this packaging is airtight, resealable and compact.