Cressperience Bar Avacado

Derrick Lin


Creative Director: Perlamuter Constantin
Location: Belarus
Project Type: Produced
Client: Magiya Vkusa
Product Launch Location: Belarus
Packaging Contents: Food, Drinks, salad
Packaging Substrate / Materials: Paper, Glass bottle, Plastic
Printing Process: Digital printing

Cressperience Bar Avacado is a philosophy of proper but delicious nutrition. The main principle of the bar is 20/80, where 20% are vegetables and fruits that help to uncover, supplement and emphasize the taste of the main ingredient. Cressperience Bar Avacado will appeal to everyone who leads a healthy lifestyle and wants to eat not only tasty but also wholesome and healthy food.

Task: to develop the identity for Сressperience Bar Avacado

Solution: IDEW MEDIA Agency developed a visual solution for all points of contact with the consumer: identity, font solutions and combinations, interior design and advertising formats for online and offline.

After analyzing the logos and colors of other institutions, the agency’s specialists came up with the basic constants of the corporate identity: a simple and readable, but at the same time a variable logo, corporate font combinations, color palette and other elements of identity with the calculation to be removed from competitors.

“The visual solution proposed by IDEW MEDIA fully reflects the Сressperience Bar Avacado’s philosophy: a vibrant, dynamic, lively identity,” commented Brand Chef Evgeny Sadovsky

“While working to create an Avacado’s identity, we tried to create a convenient tool that would not limit the possibilities, allowed the corporate identity to be widely used for all possible tasks and solutions, while maintaining brand identity”, concluded Constantin Perlamuter, IDEW MEDIA.