Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Natural Supplements
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital Printing
Launching a Category Defining Brand
CHALLENGE: Big Ambition
We engaged in early-stage product development of a supplement range focused on tackling the stress in a modern society geared towards Millennials and Gen Z. The ambition was to define the stress support category, and create a brand to own it. We developed a fully-realized new brand identity, packaging, voice, and messaging, positioning R3SET as the leader of the category.
INSIGHT: Not Today, Stress
Stress is becoming a leading cause of health conditions and people would like to naturally hit a reset button on their stress, so they can better live in the moment.
RESULTS: Stress level, zero
We loved the early-stage partnership, from the insight and product development to attending sell-in meetings with major retailers. Bold, fresh and approachable, the entire brand experience feels confident and in control. The logo sits proudly in a field of brand green, underlined by a clear category claim and mirrors the custom structure we designed. The brand speaks in a conversational yet empowering tone of voice, and product imagery leads to the side of the packaging with ingredient information and benefits.