RIR Packaging Design

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Derrick Lin


Design: Nada Yasser Mohamed
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences & Arts ( MSA University)
Tutor: Dr. Ahmed Mohamed Attia, TA. Menna Zakaria, TA. Shaimaa Sherbiny
Packaging Contents: Baby Food
Packaging Substrate / Materials: Cardboard
Printing Process: Lithography Printing

This project is redesigning packages for the RIRI Egyptian brand. RIRI was the first company in Egypt and the Middle East that produce baby food for children. It was founded in 1956. Riri has 4 lines ( RIRI Baby Food Line- RIRI MIx- RIRI Mother Package- RIRI Milk For Family). Their aim to provide natural healthy nutrition for the children so they use natural fruits in the cereal. I choose to work on their baby food line ( wheat cereal). RIRI produces 2 flavors of wheat cereal (fruits – milk) it is appropriate for children starting from 6 months. This project exhibits the process I made to reach the final minimal package of the RIRI baby food line.

What’s Unique?
the uniqueness of the packaging design that I used minimalism concept to redesign the packages. There is 2 direction for each package. It gives the new minimal packages unique look that makes packages stand out on supermarket’s shelves