Agency: ANARCHY SCD
Creative Director: Aron Dobrowolski
Project Type: Produced
Client: Mandoon Estate – Homestead Brewery
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium & Cardboard
Printing Process: Digital label printing on synthetic stock + Litho on uncoated board
Mandoon Estate resides on one of the oldest vineyards in Western Australia’s Swan Valley – The second oldest commercial wine region in Australia. The estate features a winery, fine dining, accommodation and the Homestead Brewery.
Due to the limited quantity nature of these expertly crafted beers, the labels were digitally printed using UV inks on synthetic stock before being machine applied to aluminium cans. The cartons were traditionally printed on pre-cut v-flute blanks to reduce costs and allow for a far shorter print run before batching, alcohol volume and standard drinks information was hand-stamped on each carton.
The Hazy Scorcese sold out within just a few weeks, and Lager is now in short supply.