Project Type: Concept
Packaging Contents: Granola
Packaging Substrate / Materials: Plastic Pouch with matte finish
Printing Process: Digital Printing
“Keishlife” comes from a name called “Keisha” which define as Her Life, Great Joy, and Favorite. As a brand for Multigrain and Nutrition, it allows people to relish this delicious food and to stay in pink of health at the same time. The main concept is to deliver a message of having the best-loved food can be enjoyable.
The font type chosen symbolizes a smooth and friendly touch, as it resembles the blood circulation, which carries the nutrients from the heart to the entire body. The signature Purple in color combines the calm stability of blue which represents the inner health, and the fierce energy of red which represents the strength for the human needs.
The uniqueness of the color also associated vitality and peace. This catchy design of the logo and the rest of the elements from the look itself bringing out a strong Branding Identity to the world. As we all know, Health is Wealth, this brand slogan created is also to remind us to live a healthy lifestyle.