Design: Chloe Briggs
Location: United Kingdom
Project Type: Student Project
School: Northumbria University
Packaging Contents: Cocoa-Malt Milk Drink
Packaging Substrate / Materials: Aluminium Can
Printing Process: Digital Printing
Milo is a chocolate malt energy drink by Nestle, whose packaging and branding I have redesigned. Their current designs are quite cluttered and outdated in my opinion, and they tend to stick to very direct visuals of people doing sports to advertise as an energy drink. I have created a fresh redesign of their logo with smooth typography and added a lively new pattern with some depth and bright colours to emphasise the energetic feel of the drink. I maintained their iconic green within the pattern and the basic shape of their logo so the drink is still recognisable but has a fresh new twist.
Most chocolate milk packaging tries to stay quite minimal and clean, but Milo already tries to go out of their way to advertise the energy and nutrients that milk can provide. I didn’t want to lose this energy and unique approach, so emphasised that further in my design.