Defuxiang

Design: Pica Packaging Design Lab.
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Food
Packaging Substrate / Materials: Plastic

The long history of an anonymous brand is like the dust which covers the window. Once the information would be narrated clearly, it may turn into a beautiful papercut for its brand.

Pica Lab illustrated the brand story and competitive advantage of Defuxiang with stippling art. Considering of Islamic customers, Pica Lab added some complex decorative patterns and arranged two color panels – red plus gold and green plus gold – to balance oriental and mid-eastern style. Inside the gift box lies a tracing paper with Chinese etiquette stories, which transfers the opening of the gift into a ceremony.