Designer: Tang Ho Pan
Illustrator: Arca Liu
Location: Hong Kong
Project Type: Produced
Client: In-house Project
Product Launch Location: Hong Kong
Packaging Contents: Chinese New Year Red Packet
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Emboss, Pantone, Die Cut
The Lucky Packet is designed as a new year tangerine shape and texture with a purse structure, which means good luck and wishes wealth comes to you. There is two-color of the design, light orange color with gold leaf or plain orange with green leaves. It is best wishes for family and friends. Suitable for reuse, passing the blessings to the next year.
The shape and texture of this lucky packet are special, which are designed as a traditional new year orange. Making using embossing effect to imitating the orange texture. The folding way of the lucky packet is inspired from cutting an orange into four parts. The design is for reuse.