Design: Bashar Shash
Project Type: Produced
Client: EL FARASHA CO.
Product Launch Location: Egypt
Packaging Contents: Pasta, Macaroni, Spaghetti
Packaging Substrate / Materials: Bag
Printing Process: Flexography
Aware of the excellent quality of its pasta and production processes, Siciliano pasta opts for a decisive repositioning of the brand in order to present itself to the markets with a new identity able to best represent this quality level. The pack intends to be representative of a strictly artisanal pasta for a premium positioning on Egypt markets. On the new white and black packaging stands out the shaped window that highlights the product in its naturalness, letting the raw material itself tell its story.