Enans Coffee

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Design: Bashar Shash
Location: Egypt
Project Type: Produced
Client: Enans Coffee
Product Launch Location: Canada
Packaging Contents: Coffee
Packaging Substrate / Materials: Pulp paper bag
Printing Process: Offset

ENANS is a new coffee brand with great varieties all from Colombia. Initiated by young people who are enthusiastic about coffee and food & beverage, the owner wants this new brand to survive and compete in coffee market of Canada.

The symbol as well as the font were made up by the same grid, coming as proportional and harmonic elements, adding up to both professionally and aesthetics concepts. The colors were based upon fresh green coffee and adapted to stand for coffee related tones. The main target for this project would be an elegant, strong and memorable creation. For its symbol, coffee beans was drawn to presented in a way the brand behaves with harmony and clarity.