Broken Barrel Whiskey Co.

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Derrick Lin


Agency: Alietum Studio
Photographer: Katy Veauux
Illustrator: Josh Zingerman
Illustrator: Ivan Cakamurenssen
Location: United States
Project Type: Produced
Client: Broken Barrel Whiskey Co.
Product Launch Location: United States
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass bottle
Printing Process: Uncoated paper with Foil Stamping and Blind Embossing

Broken Barrel Whiskey’s limited edition Single Oak Series is an exploration of distinct oaks from around the world. Each unique blend of American whiskey is finished with oak staves that are broken by hand, carefully selected, submerged into the blend, and aged into a limited edition of whiskeys that are exceptionally flavorful and unforgettably bold.

Collaborating with different illustrators, each expression reflects the unique profile of whiskey inside each bottle. The labels are ornately designed with gold foil and embossing elements that invite the consumer to touch and turn the bottle to explore the story and symbolism of each whiskey blend.