Design: HI ESTUDIO
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
The act of the creation of man served as inspiration for the development of the vodka brand “EDEN”. Eden according to the biblical account was where God placed Adam after creating him, represented as a place full of trees and vegetation with a beautiful landscape and pleasant climate.
For the identity, we create elements alluding to creation, Eden, an atmosphere conducive to drinking Vodka. A bottle was generated that encourages us to interact with it permanently.
The result is a comprehensive brand, where all the packaging elements converge with the graphic identity, generating a unique concept and, above all, adapting them to the Target’s needs.