Derrick Lin


Designer: Nastya Lukina
Illustrator: Toia Li
Location: Russia
Project Type: Produced
Client: Honey House
Product Launch Location: Russia
Packaging Contents: Honey granola and granola with honey bits
Packaging Substrate / Materials: Glass bottle, Paper, Plastic
Printing Process: Offset printing, varnish, embossing, Pantone

Product: Honey granola and granola with honey bits.

Task: Task was to create a label design for Honey granola and Granola with honey bits, to come up with one design concept that would unite two products but show their differences; to emphasize the naturalness of the product and healthy lifestyle.

Solution: The concept is based on an image of a bumblebee that conveys lightness, optimism and energy of a new day. Fruits and plants correlate with the basics of a healthy lifestyle of the main character and focus on the natural ingredients.