Wadifood chicken

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Agency: Birdmilk
Creative Head: Mo Salah
Senior Designer: Romany Emad
3D Modeling: Khaled Osama
Account Director: Talal Nasr
Managing Director: Emad Salem
Location: Egypt
Project Type: Produced
Client: Wadifood
Product Launch Location: Egypt
Packaging Contents: Frozen chicken
Packaging Substrate / Materials: Plastic pack
Printing Process: Roto printing

For a product launch, this design was powerful enough to grab consumers’ attention and have them intrigued to try this new product that looks fresh and one of a kind. Without a launching campaign, the design was able to deliver the expected results from the launch, seeing how its unique design and fun character made it stand out among the competition.