Daily Green Organic Wheatgrass

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Designer: Dusadee Lamkijja
Co-Designer and Illustrator: Chanwut Hothai
Location: Thailand
Project Type: Produced
Client: White Crane Health Products Company Limited
Product Launch Location: Thailand
Packaging Contents: Dietary Supplement
Packaging Substrate / Materials: Plastic
Printing Process: Off-Set

Daily Green is a brand that produces Organic wheatgrass dietary supplement products. Which has its own organic farm growing vegetables for used in supplements.

Thinking Concept: Create a unique character for the supplement products. Due to dietary supplements It’s going to be the middle range between food and medicine. The characters should be clear, friendly and healthy.
Supplements cannot be claimed as a drug. Therefore, we have chosen to use simple way, easy-to-understand by using line drawings to explain the properties of product. And shown the character of organic by using hand writing fonts.

Concept1: “Sleep Well” Product “M GREEN” dietary supplement (green bottle). It is organic wheatgrass blended with natural amino acids, capsule packed that help sleep well. Choosing to use the grasshopper sleep well
on swaying lines of the wheatgrass leaf. To let consumers know the properties from the images that communicate. The grasshoppers and the wheatgrass also mean that they are organic and environmentally friendly.

Concept2: “100% Natural” Product “Whe GREEN” organic wheatgrass powder (white bottle). It is a powder made from 100% organic wheatgrass to help lower blood pressure and build immunity. But at this point in a competitive market our advantage is 100% organic wheatgrass. Therefore take this advantage as a selling point by choosing to use a swaying wheatgrass leaf pattern to make it the same concept. By using a dragonfly holding bucket to squeeze wheatgrass juice from the leaf conveys 100% naturalness. The dragonfly and the wheatgrass also represents an organic and environmentally friendly too.