Design: YNL DESIGN
Location: South Korea
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
YNL Design has built a differentiated concept and brand story that Finest Tea Collective wants to convey to its customers and developed a package design using color systems tailored to the target audience’s emotions with unique illustrations. With the concept of ‘Picnic in the Tea Land,’ we have developed natural visual graphics that match different tea types.
The ground where tea grows was placed in each package as artwork that depicts the natural land, air, plants, and animals. The free and natural feeling of hand-drawing and the use of vivid colors, which is the healing of energy, express the meaning of appreciating relaxation and stability in nature environment while welcoming the Finest Tea Collective.