Design: Soo Yeah Studio
Location: United Kingdom
Project Type: Produced
Client: Good One Soda
Product Launch Location: United Kingdom
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Aluminium, paper label
Printing Process: Digital Printing

Naming, branding and label design for Good One Soda. Good One is a new brand of hard seltzers brewed and packaged in East London.

When the hangovers are too much but you’re not quite ready to hang up your partying shoes, hard seltzer should be your new best friend. Containing carbonated water, alcohol and natural fruit flavouring as well as a low-calorie count, you’re basically hydrating as you drink. Win win.

Good One came to us with an idea to produce small batch artisan hard seltzer, something already established in America but new to the UK consumer. Soo Yeah Studio came up with the name and full branding concept along with the vibrant packaging and creative concept for the photography. The idea, based around good times and the personality of the Co-founder Matthew Denham.

What’s Unique?
Bold colourful design with a whimsical tone of voice that promotes fun and good times!