Hoop & Hoof Craft Cider

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Design: Anja Švajger
Location: Slovenia
Project Type: Produced
Client: Hoop&Hoop Slovenian Craft Cider
Product Launch Location: Slovenia
Packaging Contents: Apple Cider
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset printing

Hoop&Hoof is a craft cidery based on a family farm. They have a tradition of growing fruits and producing wine. This knowledge was implemented in making cider. They currently have two types of cider, a semi-sweet and a semi-dry one.

Labels were designed so that they could be used for a series of potentially growing number of drinks. Accent colours were chosen to fit with the taste of the individual type of cider. The warm and friendly tone of the labels aligns with the brand values and visual identity.

Labels feature a representation of the landscape view from the cidery, which also gives the main label its shape. The bottleneck label carries information about the type of cider, so that it is easily recognised when first seeing the bottles.

What’s Unique?
The texts that are written across the landscape on the labels tell a story of how cider is made. The story is different on each of the flavors. The custom letters used for the text take inspiration from the typeface used for the logotype.