Mike Karolos

Athens, Greece

Desginer: Mike Karolos
Photographer: Math Studio
Bottle printing: Styleglass
Box printing: PackHelp
Bottle cap decoration: BnM Creations
Location: Greece
Project Type: Produced
Client: Vassae
Product Launch Location: Global
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass bottle, Paper box
Printing Process: Screen printing, Foil stamping, Digital printing, UV

Vassae (Βάσσαι in ancient greek) means “little valley in the rocks”. This is the name of the archeological site of Vassae that is close to the client’s olive grove. There stands the Temple of Apollo Epicurius, the God of healing and father Asclepius, god of medicine. According to the Greek myths, when Apollo was born, the branches of the olive trees turned gold.

The client
Vassae Extra Virgin Olive Oil comes from olive trees from the client’s property that grow exclusively in the region of Figalia in Peloponnese, near Olympia. Passing from generation to generation, this olive grove has witnessed the country’s long history and has deeply connected the client’s family to their land. This part of Greece has seen it’s population declining as more and more people moved to the big cities. Against the grain, one of the youngest family members, Dimitris, returned to his ancestral land to build a business. He founded Vassae to help revitalise the region and put his skills in good use. He has worked as a chemist consulting olive oil and wine producers for many years. He is now making Vassae olive oil available to the whole world, for the first time.

The project
I was contacted by the Mavroeidis family and asked if I could design everything needed for their new olive oil. The challenge for me was to keep my style as that is the reason they contacted me in the first place, but at the same time manage to make everything look premium and luxury. We first started with the logo design and once we were happy with that I started designing the bottle. Lastly came the box. By keeping my geometric pop art style but working with mostly black and gold colors we achieved the result we were looking for. A premium logo and package design for a premium Greek extra virgin olive oil. Of course the printing methods we used like black UV lines and gold details on a black matte bottle and gold foil on the box plus UV again was the final touch for the result.