The Exbeeriment (Concept)

Mike Karolos

Athens, Greece

Design Agency: Smirap Designs
Designer: Mike Karolos
Project Type: Concept
Location: Greece

Packaging and identity for a bar-restaurant. This is an idea that came to me while out having a beer with friends. At some point, for some reason i don’t even remember, we started saying various names for Beer places and this name just hit me. “The Exbeeriment” mixing the obvious two words Experiment & Beer. As i found out later i wasn’t the first one to think of that word as it is used by various bars worldwide. It’s getting kind of difficult to come up with an original name these days. But anyway i designed this concept as i imagined it & would like it to look like.Of course the logo had to be related to the name and so it happened. The beer glass became a test tube. The whole project including the packaging is pop oriented using bubble patterns and a beer-like pattern.

Disclaimer: This project has nothing to do with any bars or bar-restaurants out there. It is a personal conceptual project.