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Design: Pica Packaging Design Lab.
Location: China
Project Type: Produced
Client: 北京红帆优农科技有限公司
Product Launch Location: Asia
Packaging Contents: Food

In recent years, lutein has gradually become known as the “eye guardian”, and candy containing lutein has also become a new bright spot in the market.

However, it is difficult for consumers to distinguish the difference between health products and food, and the market has entered a melee. For this reason, we have repositioned the new product and clearly defined it as “eye-care candy” instead of “sweetened lutein health tablets.”

We named it “Shining Day”. The fresh text strengthens the sense of leisure and jumps out of the style of health care products. The eyes in the picture are combined with the sun element, as if the light is scattered. It also strengthens the visual experience of “shining eyes”, allowing consumers to feel the relationship between the product and the eyes.