Designer: Ekaterina Torokhova
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Nuts
Packaging Substrate / Materials: Transparent polymer
“Wild nuts” is a brand of nut products that preserves the naturalness and healthiness of nuts. The concept of “nuts like from the wild” emphasizes that our products are minimally processed and retain the vitamins, trace elements, and nutrients that are so rich in the product.
We hope that the buyer will appreciate not only the high quality of the product but also the creative approach in packaging. Bon Appetit!
The idea plays on the possibilities of flexible packaging: the wild nature pattern on transparency gives new meaning in combination with the product. At the moment, there are 3 types of products in the line: almonds, cashews, and sunflower seeds. Each SKU corresponds to the color of a wild animal. Almonds are packed in tiger color, cashews in leopard, sunflower in zebra. The logo also has a wild and aggressive character, as if the letters want to grab space outside the packaging.