Agency: Rewot
Art Director: Francesco Laguardia
Location: Italy
Project Type: Produced
Client: Brasserie 28
Product Launch Location: Global
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Aluminium, Paper
Printing Process: Flexography, Screen Printing

Caulier is a brand with historical roots dating back to 1842 and is part of the historical heritage of Belgian beer. 28 is the youngest and most experimental line and this is where the CRAFT ITALIAN HARD SELTZER project came from. Naturalness and innovation find their expression through the use of primary forms which represent the 4 variants of HARD SELTZER taste.

The result is an effective balance between reliability and creativity.