PRIMO

Goal:

Through the label of their “PRIMO” (First) organic wine, Cantina Santa Croce required us to use a new language to convey not only the concept of BIO, but also the respect for the territory which is inextricably linked with the company.

Intervention:

The metamorphosis of the visual identity is completely different from the current wine scene. The colors, the illustrations of butterflies and insects, and the naturalistic layout, are the key elements of this illustrated tale, where nature and elegance are the background of the Cantina Santa Croce world, and their production method. Some delicate gold foil details and a particular texture, frame the whole label, making it refined and genuine at the same time.

Gold Medal at Vinitaly 2022 Sparkling Wines Category