Zarotti New Pack 2021

Agency: Rewot
Art Director: Francesco Laguardia
Location: Italy
Project Type: Produced
Client: ZAROTTI SpA
Product Launch Location: Global
Packaging Contents: Seafood
Packaging Substrate / Materials: Glass, Plastic, Paper
Printing Process: Foil stamping, Screen printing

We have been commissioned by Zarotti S.p.A. to graphically rethink the entire products range to pursue a specific uniformity in these, distinguishing then into sub-categories that have in common the type of use or consumption. The new graphic layout is inspired by Southern Italy and the sea.

We have developed a true celebration of the sea and simplicity, embracing company’s heritage and authenticity. We find the sea in the colorful lines surrounding the vases, which bring to memories the painted stripes on the fishing boats in San Marco di Castellabate (Zarotti headquarters and factory location) and the small harbors in South Italy.

We have simplified the packaging layout with a lighten design. This work led to an enhancement of the product packaged in glass and the Zarotti logotype, and an aesthetic improvement in its place on the shelves, bringing a new product engagement with the consumer.

In addition to the line color and the white of the logotype, gold foil has been used to accurate highlight and embellish some product details, giving a premium signature; this in order to increase the positioning value of the products compared to competitors.