Derrick Lin


Design: Pica strategic packaging
Location: China
Project Type: Produced
Client: 认养一头牛
Product Launch Location: China
Packaging Contents: Milk
Packaging Substrate / Materials: Carton

The high nutritional value and scarcity of the Jersey Cattle milk have always made it linked with European royalty. Facing the new generation of consumers who pursue quality, Pica repositions it as “a new standard for upstarts”.

At the same time, the core picture is pulled back to the center with an anthropomorphic image. Wearing European costumes, Jersey Cattle is not only a raw material manufacturer, but also one of the image ambassadors of the product.