BOATANICAL

Design: candybrophycreative
Location: Australia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Herbal Spike Seltzer
Packaging Substrate / Materials: Aluminium
Printing Process: Screen

This project plays with the words botanical (being the active ingredient) and boat being the shadow and leaf shape and Cal because the beverage is a low cal healthy hard seltzer alternative eft the heathy conscious consumer in this category. The earthy tones reference the herbal natural ingredients and the clean wordmark and minimal branding with he singular leaf/boat icon leave the consumer satisfied that the product is simple and natural.