Agency: Blackmoon Studio
Creative Partner: James Diaz Alberdi
Creative Partner: John Hughes
Managing Partner: Grace Ng
Project Type: Produced
Client: Lidskae Pivo
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, glass, Aluminium
Hats off to our latest collaboration with Lidskoe Pivo.
BlackMoon Studio has breathed new life into a range of craft beers from Belarus’s legendary brewery Lidskoe Pivo.
One of the most prestigious beer brands in Belarus, Lidskoe Pivo was founded in 1876 in Lida, a royal city famous for its castle. Drawing on a rich brewing tradition, Lidskoe Pivo is now tapping the growing market for craft beer among young Belarusians.
The result is the Master’s Collection, a winning combination of brewing expertise and original flavours. The first craft beer in Belarus, the Master’s Collection is breaking new ground with premium wheat beer, New England IPA and flavoured beers such as cherry and raspberry.
BlackMoon were briefed to bring the image and creative personality of the Master’s Collection to life. Leveraging Lidskoe Pivo’s brewing expertise, BlackMoon created a visual representation of a young yet experienced Brewmaster.
The Brewmaster’s hat becomes a visual metaphor for his creative imagination. When he dons his hat the ideas flow, whether it be reimagining classic craft beer styles or creating new exciting flavours for the younger more progressive audience.
With his neat beard and sharp collar, The Master’s Collection brings sophistication and flair to the noble tradition of brewing. An elegant yet quirky design with a twinkle in the eye.