Chocoholic Ice Cream

Derrick Lin


Design: Dalibor Smileski
Location: Macedonia
Project Type: Produced
Client: Chocoholic
Product Launch Location: Macedonia
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing

Chocoholic is Macedonian artisan pastry brand that brings a new level of dessert making on the territory of Macedonia. Each dessert comes with a whole new experience of enjoyment with their visual appearance, as well as their rich taste. Chocoholic Ice cream is nothing less exciting product. Five jars filled with 100g of ice cream made of the best mix of ingredients that “make an explosion” of great taste.

In order to express this greatness that comes from inside of the jar, we needed to create a packaging design that will pop! So we decided to go with modern, happy, bright and simple design. We used different “pastelish”, but still vibrant color for each jar. Trying to keep the design as minimal as possible, we used bold sans serif typography, and some ice-cream texture to wrap up the whole design.

Now, you are ready to enjoy in your perfect artisan ice cream… But, consume responsibly! …Cause you may become a CHOCOHOLIC.