Vicoli – Bio Per Davvero

Agency: Dispenser Studio
Art Director: Franco Radoccia
Location: Italy
Project Type: Produced
Client: Vicoli – Azienda agricola Biologica
Product Launch Location: Italy
Packaging Contents: Oil, pasta, biscuits
Packaging Substrate / Materials: Paper, glass bottle

The scenario:
Antonella Vicoli leads the homonymous agricultural business located on the beautiful hills of Molise, entirely certified organic. It produces extra virgin olive oil and ancient grains, including Solina and Saragolla, which it transforms into semolina, pasta,[The serial comma is optional. I prefer it for clarity and readability.] and biscuits, sweet and savory in the family oven. Antonella decides to create a brand and to put her products on the market.

The intervention:
The “Eat well to be well” philosophy was summarized in the identity of the pack through the image of Antonella immersed in nature on her farm in Molise. The design desire was, therefore, to project on the shelf the “world” of Antonella made of love for nature and its fruits but, above all, the great passion for doing things well.