i2life

Agency: Suprematika
Creative Director: Vladimir Lifanov
Designer: Irina Sakharova
Designer: Alena Shulga
Designer: Dasha Grekova
Project manager: Mikhail Lobov
Location: Russia
Project Type: Produced
Client: i2life
Product Launch Location: Russia
Packaging Contents: Bioactive products based on organic iodine
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

I2Life. Iodine products laboratory

I2Life company produces bioactive products based on organic iodine. The formula of iodine is at the heart of the name, and in combination with the word life literally translates the main idea of the brand: iodine is the basis.

The positioning of the brand is: “We stimulate interest in ourselves by focusing on the most important thing.” And the essence of the brand: “Elements that form harmony with oneself”.

All products are packed in bright, laconic packaging, where each element has its own color, which in a very simple form describes the composition of the product. The focus is on the iodine. It is consistently embedded in various style elements – mineral names or pictograms to visually demonstrate the effect of the product. Just as smoothly and easily, due to its structure, the drug is embedded in the human body.

In harmony with nature. Taking care of yourself.

“The cases of the Suprematika agency are distinguished by creativity, bold ideas and a high level of graphics. This is exactly what we wanted to see for our new brand. It was very comfortable to work – high-quality feedback, a creative approach and a desire to visually describe all the features of our product, ”comments Olga Atkova, vice CEO of Development of I2Life.

“Today more and more people decides to lead a healthy lifestyle, it is important for them to be sensitive to themselves, but at the same time not to slow down the usual pace of life. They are looking for affordable, safe and effective products. We have developed the i2life brand for such people. It was necessary to build correct communication with the consumer through the packaging. We managed to find a laconic visual solution that clearly illustrates the principle of the product. Graphic iodine is embedded in the elements of identity like the real iodine is embedded in the human body, ”comments Irina Sakharova, designer of the Suprematika agency.

What’s Unique?
All products are packed in bright, laconic packaging, where each element has its own color, which in a very simple form describes the composition of the product. The focus is on the iodine. It is consistently embedded in various style elements – mineral names or pictograms to visually demonstrate the effect of the product. Just as smoothly and easily, due to its structure, the drug is embedded in the human body.