Brand Designer: Sanjana Prabhakar
Creative Director: Megha Pal
Project Type: Produced
Product Launch Location: India
Packaging Contents: Adaptogenic Herbal Supplement
Packaging Substrate / Materials: Aluminium Tin, 3 Ply Shipping Box, Poly Holographic film with inner plastic layer sachet
Printing Process: Sheet-fed Offset Printing, Digital Printing, Flexography, Non Woven PolyPropylene Eco Metal Bag
WLTH is an adaptogenic herbal supplement brand that creates well-researched and scientifically designed, formulated, unadulterated wholesome plant-based blends for mind, body, and spirit wellness.
These blends serve as neuroendocrine nourishers that contain adaptogenic herbs(Adaptogens have been used since ancient times in Indian Ayurvedic medicines. They are special kinds of plants and herbs that help the human body overcome various stress factors – physical, mental, emotional, and environmental and restores the body’s balance, making it perform its functions optimally. Each of the variants targets and support a unique set of wellness needs enhancing digestion, cognition, sleep, and hormone health.
WLTH products are manufactured at a USFDA registered, ISO 9001: 2008 certified + HACCP and WHO-GMP certified facility in INDIA.
ROLE OF OUR AGENCY
Our agency was responsible for the complete branding of the project. From brand identity to packaging design to website design. Our inspiration for the identity came from The Helix Nebula (also known as NGC 7293 or Caldwell 63). Like a cosmic eye or the divine eye, WLTH ( which is redefining the concept of wealth as Omni- dimensions) eye is meant to indicate the higher energies that our cosmic world holds. Channelizing to these energies through a focussed mind and happy body is what this eye symbol represents.
Currently, the brand has come up with 5 different variants as following-
- CALM EASE
- FOCUS NOW
- ENERGY FLOW
- IMMUNITY + GUT
- MOOD LIFT
Based on the role these products play, the color palette for the product was chosen. Each tin consists of 14 adaptogenic herbs blend sachet of 3.5 gms each. Along with each tin, comes a mixing cup, a healing card coaster, and a mixing rosewood wand. All of this then goes into a shipping cardboard white box which then goes into a sliver bag of WLTH. The idea is to give a wholesome experience to the consumer by indulging them in creating their own magical potions in these cups.
COPYRIGHTS & TRADEMARKS
Every little details in packaging and design of WLTH are completely authentic. Every paid font has been purchased by the respective foundry. The healing card medieval images are also licences images purchased from alamy. Each picture has been clicked by the agency’s photography department.
The brand and its identity are as well trademarked as per Indian Laws of Trademark and registration.
In the current post-Covid world when the market is saturated with herbal supplement brands, our team had this challenge to come up with something so new that a brand appears more than just a regular herbal brand. Hence we developed a concept that ensures an experience to the consumer on multiple levels. So unique thing about WLTH was the creative direction of its complete packaging process. In a time when all are fear selling the supplements, we have bent our creative direction into something that is delightful with holographic packaging and sliver bags. Health needs to be rejoiced and celebrated and that is what we wished the packaging to communicate through WLTH.