Design: 43oz.com – Design Studio
Project Type: Produced
Client: Chateau Cristi
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish, deboss
Experiments in the “late harvest” category are always interesting and unique. After all, the creation of such wines is a risk for the producer, which is justified only in case of success. Therefore, the development of label design for such wines has its own specifics, which has to reflect the special character of the drink. The Moldovan company Chateau Cristi succeeded with such an experiment, and we were tasked to create a visual image that would preserve the overall aesthetics of the brand, and, at the same time, convey the exclusivity of this wine. This is how the label design for Chateau Cristi Late Harvest Cabernet Sauvignon was developed.
The main accent in the Chateau Cristi Late Harvest label is the type of wine itself, which is a first for the winemaker. The cursive Late Harvest inscription is in the center of the label and is highlighted with red tactile varnish. This varnish was also used to add volume to the Chateau Cristi lettering, while the heraldic element of the logo, which was also updated for this design, is made using the deboss technique. In combination, these technologies create a full-fledged three-dimensional effect that makes interaction with the product more intriguing and makes you look at the label in more detai, while the wine shines right through it.