Design: CUBA Branding
Project Type: Produced
Client: Uniline company
Product Launch Location: Europe
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper
At the request of the Uniline company, the visual image of the Cheesevill brand was developed by our team. Cheesevill is a collection of semi-hard cheeses produced according to Dutch technology, following the traditions and recipes of European cheese making. The manufacturer pays special attention to quality and, due to its own dairy farms, Cheesevill products suit well to the best examples of European cheese brands.
During the work process, our team created the brand identity and packaging design in conformity with product positioning – a high-quality and affordable cheese produced in the tradition of Dutch cheese making. The graphic image and the shape of the logo are in contrast with the black and white background photos, this allows visually distinguishing the product on the shelf and attracts attention. Differentiation within the product line is provided by the colors of the cheese heads and by the stamps with the cheese name on the label.