Derrick Lin


Design: Jackie Jiabei Jiang
Location: United States
Project Type: Concept
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Aluminum
Printing Process: Flexography

BROKENTOP BREWING CO. , a passionate and fun american small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.

What’s Unique?
The choice of using blue aluminum is unique and easily distinguishable in the mass market, and yet this visually dominating factor is well balanced that it does not compete with the intricate graphics.