DOBA wine series

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Design: Stefan Knezevic
Photography: Petar Jelisavac
Location: Serbia
Project Type: Produced
Client: Nelt Co.
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

DȎBA is a limited edition series of four different wines – Morava, Merlot, Chardonnay and Cabernet Franc, designed for NELT company and their winery. Series is named after the place where the vineyard is located, in Dobanovci, Serbia. In Serbian language word “Doba” also has a time connotation and it is used to describe a “time of the year” or a “specific time in history”, very important for wine making.

Visual identity and label design was inspired by four elements crucial for grape growth – water, earth, air and sun. Elements are illustrated with typographical characters from the company’s name, in a way that each letter is used to design a specific pattern that illustrates one single element. Together four wine labels symbolically write the name of the company, NELT and tell a story of it’s creation. Logotype and sign are inspired by the company’s logo and the winning design for winery main tasting room organised by the Nelt company and planed for construction in near future. ‘Regular’ glass wine bottles in a combination with large ‘front’ label and smaller ‘back’ labels that are made entirely from gold/silver foil embedded on black matte paper are emphasising uniqueness of the edition and are making bottles look wrapped like a present as the first idea for the series was to be in small numbers and given to business partners and friends of the company and not for retail. In 2021 after a couple of years circulating in small and chosen circles it’s now available in retail…at last!

What’s Unique?
‘Regular’ glass wine bottles in a combination with large ‘front’ label and smaller ‘back’ labels that are made entirely from gold/silver foil embedded on black matte paper are emphasising uniqueness of the edition and are making bottles look wrapped like a present as the first idea for the series was to be in small numbers and given to business partners and friends of the company and not for retail.