Nescafe 3in1 Packaging Design

Design: Sam Ho
Location: Vietnam
Project Type: Student
Project School: Van Lang University
Tutor: Mr. Dong Thanh Loc
Packaging Contents: Instant Coffee
Packaging Substrate / Materials: Paper Printing Process: Digital Printing

Nescafe is one of the number 1 coffee brands in Vietnam with a wide range of products from instant coffee, machine brew coffee, and machine coffee.

With a very deep love for coffee, I decided to use Nestlé’s Nescafe 3in1 product line and redesigned it in a more youthful style to suit the tastes of future users. The idea is to focus on analyzing the effectiveness of coffee for users such as: awake, creative, and inspirational. For each different taste, the design will have a different graphics style and also the mood and tone of the products.

What’s Unique?
Emotional face for each product to express different flavour and mood.