Nescafe 3in1: Be creative with your own style

Derrick Lin


Design: Hoang Anh
Location: Vietnam
Project Type: Student Project
School: Van Lang University
Tutor: Mr. Dong Thanh Loc
Packaging Contents: Instant Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Nescafe is one of the number 1 coffee brands in Vietnam with a wide range of products from instant coffee, machine brew coffee, machine coffee, ..With a very deep love for coffee, I decided to use Nestlé’s Nescafe 3in1 product line and redesigned it in a more youthful style to suit the tastes of future users.

The idea is to focus on analyzing the effectiveness of coffee for users such as: awake, creative, inspirational. For each different taste, the design will have a different graphics style and also the mood and tone of the products.

What’s Unique?
Emotional face for each product to express different flavour and mood.