Design: Siew Chew Yue
Project Type: Student Project
School: The One Academy
Tutor: Deannie Cham
Packaging Contents: Tang Yuan Baking Kit: Glutinous rice flours, Crushed Peanuts, Black Sesame and Red Bean paste, Gula Melaka
Packaging Substrate / Materials: Maple Bright Paper
Printing Process: Digital printing
We can imagine all the sweet fancy houses we want, but they can never truly be a home if the table is always empty. Tang Yuan is a traditional dish that celebrates great reunions, this packaging named as ‘小圆仔’ (little glutinous rice families) carries all the ingredients including family sized glutinous rice flour, heart shaped fillings, and ‘Gula Melaka’.
Every pieces emphasizes the importance of togetherness, celebrating happy family reunions by adapting designs that is based on a kid’s projection towards a sweet home. A colorful house that has roofs designed vibrantly with traditional floral patterns, surrounded by warm greeneries. Incorporating their sense of garishness in coloring, the whole packaging fully enhances their imagery and warmness towards a home. The baking kit also comes with gift cards: paintings of the family members wandering in their own flavorful Tang Yuan fantasy, consumers are able to give their homemade Tang Yuans to others as a gift as well.