Belarus Minsk


For the small batch of ultra-premium single malt vodka “Belovodye” ARMBRAND studio has created the design inspired by a sincere love for Altai.

A turquoise bottle of tinted glass with a thick bottom and a glass closure seems to be peeled out mountain ice. It’s wrapped up the innovative label with the shape of the legendary Belukha mountain. The original cut, as a mountain river running from its glacier, attracts special attention when perspective is changing.

Unique high and narrow TM typography with delicate tie-ins is in tune with the drawing.

Personal illustration, made in gravure style, creates a rich craft image that allows to show the product characteristics from an emotional point of view. A great variety of interesting details motivates to take an attentive watching: there’s told the legend of a hawk, deer and cedar who were looking for the best place on earth and found it in Altai mountings, and shown rational specialties of the product: selected wheat, slow mixing in a finishing tank, natural honey and pine nuts. The refined color scheme – turquoise and gold – recalls the color of water in the mountain headwaters and bees getting honey in alpine meadows.

Premium velvety “wine” paper, multi-level hot stamping, matte embossing and a contrasting combination of materials complement the image of a luxurious drink. A translucent gift box looks like mountain ice and fog shrouding a bottle silhouette, it makes an intriguing mystery and creates added value.

As a result, there’s an attractive status image of a high-quality product made in Altai.


Belarus Minsk

Creative Director: Arman Auzhanov
Designer: Oleg Zakharevich
Illustrator: Lesha Limonov
Print: Print-Agency