POMPONIO FAMILY A FAMILY BUSINESS Strategic positioning Packaging Storytelling Development of supports to support the launch For the Pomponio family it is a serious business and olive oil is a long-standing passion that has been handed down from generation to generation with dedication and seriousness. For this reason, in the Abruzzo hills, the family now also winks at packaging. The new package system honors the four members of the Pomponio Family with a hand-illustrated narrative. The simple style outlines Pomponio’s vision: the love for the ancient art of oil production and for his own land. The original colors and shapes of the glass containers complete the combination of tradition and innovation.