Shuang Wu

Moo-Ah is an organic milk brand with a contemporary take. Its aim is to share milk with the world that is both rich and satisfying in taste, packaged for a one-of-a-kind beverage experience that will make you say “Moo-Ah.” The name combines the sound of a cow, “Moo” with the refreshed exclamation of ‘Ah’ that you make when taking your first sip. Together they create that kiss of perfection. I designed the wordmark with custom-drawn, organically shaped letterforms that are reminiscent of milk bubbles. Pieces of the organic forms reappear throughout the brand and packaging to communicate flavor while creating a unified but unexpected look within the milk category.